How Specific Your Plan Should Be

When ever you plan or arrange any event the first thing you should keep in mind that there are certain limits for every kind of event. You might tend to get more color and glamour into a wedding reception or a cruise party but if you plan a business meeting in the same pattern, you would make a disaster. In the same way a child’s birthday party does not require a musical band or a DJ. So there are some specific lines for every kind of event which you must follow.

Time: always consider the category of the event before planning further. Usually business meetings are arranged in day time so if you are given the task to arrange a business meeting or any official event keep the day time in mind and plan accordingly and in the same way if you are planning for a birthday party for a child, the time should be early evening. For dance parties and cocktail dinners you need to make arrangements at evening till the function lasts. So there is requirement to be specified about time for any sort of event planning.

Venue: like time the venue is also specified for different sort of events. For example if you are arranging a wedding reception, you need to keep this point in mind that people from every age group are going to attend the party so the place should be comfortable for every one. All the guests can easily arrive on the venue by time.

Food: again about choosing the food the theme and type of the event should be considered. You can not serve fast food or casual food in official meetings as it would spoil the decorum of the event. You need to know what sort of the event is being arranged and how many guests are coming to attend so you can arrange for a good menu.

Décor: of course you have to be particular about décor of the event; you need to arrange props and seating arrangements according to the type of the event.

These all things are considered while event planning and you have to be specific in these things when you plan any event because these all points create a difference between a common person and a professional event planner.

How Businesses Should Adapt to Change

Response to change is the key. The Darwinian concept,’ adapt or die’, applies to corporate as well as biological life. Business, of course, must respond to change if it is to survive. The response may be the development of new business or new business combinations, new organisation or new organisational structures, new products, new channels of distribution, mergers the acquisitions and the like. If the world of printing technology calls for a change in large format photo printing process for instance, then the management must conform or abide by these changes in order to remain competitive.

Once a corporation has responded to change it often finds its identity seriously altered. Deregulation in both banking and the airline industries for example have made many old geographical-oriented identities obsolete. Many companies have found it necessary to communicate a new identity to the public in order to free them from old restrictions.

The transmission of the identity message is also subject to external pressures, among them; competitive forces, distribution requirements, media requirements, economic pressures, corporate requirements, regulatory requirements and many others.

Often the result of such pressures is the homogenisation of products and services; they achieve parity with one another and all seem alike to the public. Another result may be confusion, or lack of clarity, in the image. Or perhaps the image is simply no longer accurate. When the projected identity change or goes our focus it results in an inaccurate or blurred image in the public mind. It is then necessary to correct the identity system so it will again have the proper influence in the image. Or, it may be a signal to re-examine the company’s marketing strategy to see if it is still the right one.

Research and analysis play a pivotal part in this reassessment. It not only helps evaluate the existing image, but also directs changes in strategy, guides the development of a new strategic identity programme, and monitors its effectiveness.

The result of this research, analysis, and refocusing is a corporate identity programme which truly reflects the current nature and direction of the company – a design system which fuses corporate identity and public perceptions – a new branded package copious enough to certain and position the entire corporation. It can then be used to communicate to all of the company’s public – both in the business community, and in the market-place.